Tips for Creating Powerful Advertisements
The secret to a successful business is good marketing. Creating powerful advertisements can have a huge impact on consumers, which is essential if you want people to remember your products and services. Therefore, using original and unique advertising ideas is highly important when it comes to getting people to know you, and to maintain close relationships with your devoted clients. After all, the competition is high in every industry, which is why you need to come up with new marketing strategies to prevent your old clients from switching brands. Here are some tips that will help you make creative and successful advertisements.
Focus on an emotional message
People’s biggest concern is maintaining a healthy lifestyle, which is why you should highlight the health benefits or the environmentally-friendly features that your products have. So, no matter what your company produces, try to create an ad that promotes safety and maximum satisfaction.
You can use as an example one of the best water filter commercial that was ever created, the Brita Water Filter ad. This respectable company marked the negative impact that drinking bottled water can have on our environment. Furthermore, they stated that in the course of one year, 16 million gallons of oil were consumed to produce plastic water bottles. Moreover, their advertisement shows a man with oil pouring out of his mouth, which has a huge emotional impact on consumers.
That type of advertising managed to convince a large number of people about how plastic bottles can affect the world that we live in. Furthermore, an increased number of water filter users was registered after the advertisement appeared.
Keep things simple
Giving that you have only a few seconds to promote your product and brand, you must try your best to catch the audience’s attention. Therefore, you need to keep things simple by considering the following aspects:
Use a short, catchy slogan
“Did you find out about the latest threats in unfiltered water?” This could be a great headline for a print ad, and a catchy slogan for a video ad. We guarantee you that people will want to know more about the factors that might pose as a risk to their health.
Consider your target market
Using the same example, try to identify your target market. Based on the fact that you must focus on the health benefits that water filter systems feature, you should identify the category of people who really want to create a safe indoor environment. This group of people is represented by families with children. While someone might not care that much about his own health, he will do whatever he can to protect his child’s health. So, you should integrate the consequences that water contaminants can have on children.