Become a walking advertisement and promote your craft business
Craft businesses might be quite demanding to promote, because they are small businesses and need very strong marketing campaign in order to increase the number of customers and implicitly profits. One of the best promoting methods you, as the manager of a craft business, can apply is actually to wear your creations. If the main material you use in your craft projects is the ribbon, becoming a walking advertisement is the best way to market your business. Do some research online and look for the best provider where you can buy satin ribbons at reasonable prices, enrol in craft projects and start wearing your creations as much as possible.
Wear your creations
Whether you create accessories, jewelleries or clothing out of ribbons, you should wear them as much as possible, because this way you will get a lot of attention for your craft business. There are numerous potential customers that would want to buy your products but might not have heard of your business yet. By wearing them whenever you go out you increase the chances for people to ask questions about your ribbon accessories and to want to buy some too.
Printed t-shirts – a great idea
If you do not want to wear your accessories, or if you just do not want to create any wearable products, you can opt for a printed t-shirt with the brand name, the website or the Facebook page written on it, so that people interested in your creations will know exactly where to look for you. Wear the t-shirt every once in a while to increase the number of potential customers. This is a great idea especially for those people who might be interested in crafted products, but do not have the courage to come to you and ask you about the accessories you are wearing that moment for example.
Become a marketing pro
Another great idea to promote your craft business is always to carry some business cards or fliers on you. Hand a business card or a flier over to everyone you talk about your work, because you never know who might be interested to purchase certain products from you. It is true that for this you might need a little bit of courage and determination in order to start conversations with strangers in bus stations or while in the doctor’s waiting room for instance. However, you should know that there are numerous people grateful to have a talk with someone at any time. Even though you do not end up talking about your craft products, you can still hand them over a business card or a flier just in case.
Offer your craft products as gifts
Probably the best way to promote your ribbon creations is to offer them as a gift. Whenever there is a birthday, a wedding or a baby-shower party, you can take advantage of the occasion and give one of your products as a gift. It is for sure that someone will be interested in those creations and will want to know more about them.