Food PR and marketing strategies that work
Brands that require an extra boost in promotion should hire specialists to come up with a suitable marketing campaign. A successful promotional strategy can make a great difference not only in the profits generated in the following months, but also in the future prospects of the firm. The impact of a great advertising campaign is extraordinary, not to mention that it can also gain a domino effect. People will hear about the brand, use its services and products and start recommending them to others. Loyal customers are essential for a brand, especially for a business that sells food, because after getting used to a certain taste, people will continue to buy the same brand every time. Hiring a Food PR specialist can help boost revenue and sales, while ensuring the whole image of the company is improved.
Using social media
In the past, food PR was all about sampling and sending flyers with some amazing offers in an attempt to convince people try out your products. People would definitely gather in a place where food is cheaper, but this type of campaigns worked only locally. Nowadays, food PR has encountered a drastic change. Of course, old tricks are still used, because they will always be efficient, but they are combined with digital media. Instead of sending flyers, businesses create posts on social media and create an opportunity for people to win something by sharing their promotional posts. This is an amazing trick, because it ensures the greatest number of people will learn about your products while using the least amount of funds and effort in the shortest time possible. Your customers spend a good portion of their time online, so social media campaigns are extremely efficient.
Creating a worth-mentioning event
Like mentioned above, combining old tricks with modern ones is the most efficient food PR strategy. If you create a worth-mentioning event such as medieval parade with actors dressed in costumes, you have a great chance of attracting the attention of potential customers. More than that, people will make videos and pictures with anything interesting they encounter to share them online, so you have high chances of becoming the next hot thing for a couple of hours at least, which is a huge plus for your promotional campaign. Every share and like can bring you a couple more customers, so think big!