Great merchandise displays – the first step in efficient marketing
Whether you are a small business owner or you need to fit a huge warehouse, you will definitely need a pre-established plan for efficient storage and product display. To this end, the best thing you could do is use the services of a company specialised in offering professional storage solutions. If you want to arrange the merchandise flawlessly, you should know that there are certain elements you will have to take into consideration, such as the placement of the shelves, the size and accessibility of the aisles as well as the display of the items for sale. Besides helping you keep better track of your products, merchandise presentation is also a very efficient marketing tool. This applies especially to supermarkets, which have transformed product display into the simplest strategy to attract clients: if the place is airy and people can reach the products they need easily, they will definitely come back. Here are some tips that should help you get the best merchandise display.
Choose the most suitable shelving solutions
Efficient storage is the key to success for any business that supplies, delivers or sells tangible goods, because products need to be brought in, physically stored, even if for as little as possible, and then shipped out. For this reason, choosing the most suitable shelving option will definitely help you streamline your business operations. There are many variables that you need to keep in mind when selecting the optimal racking solution and the most important one is the weight of the stored products. On the one hand, if you need to store small or light weight loads, then you should focus on plastic rakings, while for heavy duty loads, you may need to invest in more resistant products, such as chrome shelving. Besides the weight, you should also take into consideration the size of the items stored, to know how narrow or wide the racks should be.
Decide the placement and size of the aisles
Even if some people consider this something insignificant, the placement of the aisles is very important, since it promotes better movement and product exposure. When establishing the distance between the aisles, remember that you need to match this to the size of the forklifts you use to load and unload the merchandise. If the aisles are not wide enough, they may cause congestion and you may have a hard time manipulating the forklifts. In terms of marketing, you need to know that aisles organisation dictates the flow in the store – this means that the aisle layout helps you direct customers exactly where you want them to go. If you want to promote a certain product or lead people to a particular offer, you can simply choose an aisle layout that will take them there.
However, it is vitally important to calculate your storage space and also know your clients. This way, you can make the best out of the room you have available, while also creating certain angles aiming to offer customers better visibility and access to the products they need. Evaluate all the possibilities, talk to an expert and make sure you take the most suitable approach.