Great Real Estate Marketing Ideas
Many real estate agents don’t invest too much time and energy into polishing their real estate marketing ideas and they wonder why their businesses don’t run as they should. In order to get the best out of your business, we present to you the most important marketing ideas that could either make it easier for you to kickoff this career, or they could improve the performances that you already have.Business slogans on a road and street signs
Invest in your personal branding
You are your own employee, but also your own boss. Your personal branding is the most important asset that you have and you don’t even have to pay taxes for it! You must make yourself look, sound and act like a professional real estate agent. Image is one of the most important things when you are at the beginning. It would be a good idea to invest in a professional photo shoot. Develop a value proposition – choose something that represents the professional part of yourself and use it throughout all the marketing material that you’ll be using from now on. You must also attend the local events since these will be great opportunities to promote yourself as a professional real estate agent. Another good idea would be to join the local associations and meetup groups.
Consider real estate coaching
With online marketing getting so complicated and complex, people often feel that they need to reinvent the wheel in order to promote themselves. However, sometimes it is just a matter of doing more of the things that actually work. Our advice for all young agents would be to attend some real estate coaching programs, where they can learn the best marketing strategies from the industry experts. On www.tomferry.com/ you can find different types of coaching programs, and you can choose the one that best suits your current needs.
Build your own website or blog
Having a a cellphone number is not enough anymore, as nowadays, you don’t even exist if you don’t have an online presence. Having your own website is one of the most important real estate marketing ideas. You will be competing with professional real estate agents that have many other platforms to deliver their services to customers. Invest some money in a professional looking website or a blog. You must establish a schedule for how often you will be updating it, as every change in your real estates portfolio must be noted there. Make a special page on your website and gather there all the testimonials from your clients.
Be active on social media
Involving yourself in the social media may be one of the most daring real estate marketing ideas. There are many real estate agents who are not only present on social media platforms but they are also very active. Considering the millions of people who use social media, it would be a shame to miss these communication opportunities.
Get custom graphics for your car
Don’t limit yourself to being noticed only online. Make the connection between reality and the online environment by having a set of business cards, some professional custom graphics for your car and an immaculate apparel. All these elements scream that you’re in the real estate business for good and you are a reliable agent.