How can promotional models boost your sales?
The world of marketing and advertising has been changed so much by the Internet that many business owners have forgotten about traditional promotional activities, but the online world doesn’t always offer good answers to every corporate need. Without a doubt, both forms of marketing have their pros and cons and choosing a long-term solution is highly dependent on a company’s profile, target market and ambitions. Contrary to common belief, the advent of online marketing does not imply the lack of relevance or efficiency of traditional promotional campaigns involving promo girls and boys. In fact, there are contexts in which sales can only be boosted through classic marketing strategies.
Meet your brand ambassadors personally
Promo girls are not sales assistants – your potential customers do not perceive them that way. They associate them with your brand and ethos, so if you happen to hire the wrong people, your company image can be affected. However, by choosing your own promotional models from an experienced agency, meeting them personally and giving them instructions, you have more control over the entire operation and have the peace of mind that your company is in good hands. Some agencies even publish their models’ profiles online, so you can understand what experience they have.
Promotional models – friendly, trustworthy and approachable
Like any person who has used the Internet knows, online ads can be annoying, intrusive and irrelevant, because they are not controlled and adapted by a human element. Promotional models have marketing training, so they know what strategy to use depending on the type of event and the clientele you want to attract. They are generally quite flexible, having experience in events that range from formal exhibitions to experiential marketing campaigns. They know how to appeal to customers depending on their age and response, which means that they are more likely to boost your sales. All models have to learn some facts about your company and what they are promoting in advance, so, if customers have some questions before buying, they can answer them. Last, but not least, people over the age of 40 are less likely to buy products they hear about online and more likely to trust brands represented at exhibitions and promotional events. If your target clientele is in these demographics, then you should definitely contact a professional event staffing agency and find out if they can provide advanced marketing solutions adapted to your needs.