How can you market something related to drug addiction in a positive manner
Marketing an addiction treatment center, a campaign that has to do with drug addiction or any other type of event or organization that is somehow related to this topic might be difficult. In some cases, the topic of substance abuse is still considered a taboo one, reason why people stay away from discussing openly about it. Well, when it comes to marketing strategies, it is even more complicated, as the information must be delivered in a positive manner, that doesn’t trigger anyone. From regular drug rehab centers to the ones that have an alternative approach, the topics of substance addiction or mental health disorders might scare people away.
Focus on the online environment
- Social media content
Social media is a major influencing factor at the moment. By creating persuasive content that explains what drug addiction is in friendlier terms and that lists the solutions that one can choose, you are transforming the topic in a more approachable one. Social media can be of great use in marketing campaigns that are related to a bad-reputation topic. People are usually afraid of the idea of 12-step recoveries, which are adopted in regular drug rehabs. Start milder, by discussing about holistic treatment centers first.
Discussing the topic more often through blogging should help people get used to it and perceive it as a normal situation that happens from time to time and that has viable solutions. Drug addicts find themselves surrounded by people who might judge them and this is why they remain in the situation they are. By blogging, you can share experiences of people who already went through this and who are willing to share how things went. Marketing is all about how people perceive the topic before anything else, and that’s a great start.
Bring keynote speakers
Bringing in former drug addicts that managed to overcome the situation might help putting the event in a better light. Drug addicts or people who don’t have a good mental health are usually afraid to seek help, or they simply want to remain anonymous. This is the main reason why they stay away from events that can give people a clue about their current state. Even though it’s not a healthy option, they choose to struggle on their own instead of asking for professional help. By bringing keynote speakers to the event, you may encourage people to at least listen to what these people have to say from their experience and they might get motivated to choose what’s best for them as well.