How does the manager’s personal image influence business success?
There are many aspects that can set a business apart from others. People can know about it because it has a good product, an outstanding corporate culture, a humanitarian approach or simply memorable ads. Nevertheless, there are also many cases when the way a company is perceived depends on the manager’s personal image. After all, he or she should stand for everything that the company represents. Without neglecting the importance of hard work and leadership, managers should consider the influence of personal image and develop a long-term strategy in this regard. Customers sense when there is a clash between the manager and the company and they can quickly penalise you for that. Both can lose credibility and authority, so going the extra mile to build a respectable image is truly worth it.
Dress for success
A successful manager should inspire competence, confidence and professionalism. No matter your company’s field of activity, you should always dress in a such a way as to represent what the company stands for and project the values that clients and business partners are looking for. A few decades ago, dress codes were much stricter than they are today, mainly due to the rise of IT companies led by young entrepreneurs. However, you should still pay attention to the way to you dress before meeting a client, investor or business partner and invest in at least one good formal suit. The key lies in the understanding the type of event you are attending. For example, if you’re vising a hospital as part of a charity campaign, keep your attire simple, but if you are going to a decisive meeting, opt for a formal outfit.
The power of first impressions
If you are meeting an affluent investor for the first time, you should take a few days to think about your personal image and make all the necessary arrangements to impress. There are many ways to do that, from booking a table at the best restaurant in town to buying tickets to a coveted show. These gestures not only denote luxury, but also attention to details, which is greatly valued in the business world. Experts from http://www.sydneylimo.org/ also recommend renting a luxury business limo or executive car while you’re on a business trip, because it projects a professional image and boosts your self-confidence. This is also a great tip for arriving on time, because being late to business meetings has never inspired reliability.
Personal image and social media
Business meetings matter a lot, but in the age of the Internet, a manager’s personal image is also influenced by their activity on social media. Whether we are talking about networks like Facebook, Twitter or LinkedIn, your online behaviour will place you in a certain category. Your posts should be aligned to the values of the business you lead, so should all your likes, connections and endorsements. Clients, especially younger ones, are very interested in the way business representatives present themselves online, so don’t neglect that.