How to advertise your catering business?
Advertising and marketing play a crucial role for the success of any business, especially for those that operate online. Making yourself visible is the key to success if you want to attract new clients, so you will need to invest some efforts in designing innovative marketing strategies. For instance, if you are planning to start a catering business, you need to have a clear plan from the beginning. Unlike a restaurant, which benefits from a clear location that people can see and pass by daily, a catering company is rather a virtual institution. This means that you need to make yourself visible and let everybody know about the services and products you offer, in order to attract a pool of clients who can then promote your business. Given the fact that most caterers work from home, not having a public location can sometimes become a problem, but not if you use wise advertising strategies. Here are the main steps you need to make in order to raise awareness about your company on the local market:
Create a catchy logo
If you are able to use graphic design programs, then you should start working on the visual part of your company. In case you have no idea how to do this or you have a more ample project, then you will need to hire a professional designer. Choose a spectrum of colours that can be associated with your catering Brisbane business and try to transmit a joyful yet professional message. The image you come up with needs to address a certain class of people – those who you want to become your clients. The logo is the first thing you can do to build a strong marketing strategy, since it helps people associate you with something concrete.
Create an official page
Given the fact that those interested will not be able to visit your establishment and ask questions about what you offer; make sure you give them a reliable source of information. This means that you need to build an official web site where all the visitors can read details about your business. Since you are new on the market, remember to include also a FAQ section that potential clients can use in order to find out more information. This platform has to be both appealing and professional, so try to reach a balance between these two.
Launch a press release
Although the internet is a popular space where people seek information, you can also announce through a press release the launching of your new catering business. Get in touch with the local media and let them know a new, innovative project is ready and establish a meeting with as many representatives as possible. If you want to expand faster, you should also make sure the information reaches culinary magazines and bridal journals.