If you are looking for some ways to advertise your business then you should be concentrating on is having a good logo, having an intense online activity, developing relationships with your customers and encouraging your customers to talk about their experience with your business.

Logo

Having a successful business begins from having a great logo. Choose one that is simple, it’s not easily mistaken with another sign, it’s memorable and has a special particularity. Something in black and white would be the most advisable.

Online activity

Having constant online activity is not an optional nowadays. You cannot afford not to be present in the online environment and let your competitors have all the gold. You must be present on Facebook, Twitter and Google Places. It’s not difficult at all. If you have troubles creating an account or a page on any of these platforms you should look for some videos that can guide you step by step how to do that. It’s advisable to also make your own personal business website. Consider it as a long term investment. Decide which signature you would like to have and make it present on every online platform where you’re present on. The best signature that you could have is your slogan. If you don’t have a slogan yet, think about a brief structure of words that will best describe your business attitude/values/beliefs/experience/competence or a lifestyle.

Develop relationships with your customers

Did you know that getting a new customer who has never tried your products and services before costs five times more than turning an old customer into a loyal customer? Developing relationships with your customers is the key for a successful and profitable business. If you are looking for durable ways to advertise your business then you should concentrate on your customers.

Encourage customers to talk about their experience with your business

Why investing money in other ways to advertise your business when you already have some advertising assets for free? Encourage your customers to talk about their experience with your products and services and try to maximize their satisfaction for each meeting.

Sponsorship

Another good way to advertise your business is to get involved in sponsorships. There are so many student associations that are looking for a sponsor. You could try to redirect a part of your taxes towards sponsoring a cause or an event. The more supporters that cause has, the more notoriety the name of your business will get.