Join a forwarding alliance – become part of a global brand
In the past years, freight forwarding alliances seem to be the element that continues to grow the dedicated industry. In the current international economic context, individual shippers have trouble in getting important contracts, but these networks represent their most important opportunity. Joining such a cooperative means you get a lot of education alternatives, since the members need to attend international annual meetings, expansion possibilities and of course, greater market reach. But besides all these advantages, maybe one of the most important is that joining an international forwarding alliance makes you part of a global brand. In any field of activity, positioning plays an important role for the success of a company, and the forwarding industry is no exception. Joining a WCA family (world cargo association) will offers you the benefits of being part of an entity bigger than your small shipping firm, thus increasing your profits.
Why is visibility important in forwarding?
It is well known that the forwarding industry is dominated by some multinational companies, which means that independent shippers can barely expand their local activity. In order to satisfy the needs of all your clients, you need to have a wide market reach and have access to the most diverse trading points in the world. Individual companies find it difficult to deliver internationally, since they cannot afford having subsidiaries in a lot of water and airports, which means they have certain limitations. In addition to this, they are not always able to establish partnerships with overseas firms, since they cannot prove their reliability and trustworthiness. As a consequence, forwarding networks have appeared, streamlining the activity of smaller contractors, offering them visibility and helping them get global recognition.
How will the membership help you in terms of marketing and promotion?
As an independent contractor, chances are that overseas shipping companies will not trust you with a partnership. This is somehow justified, since in any business trust is extremely important and you cannot rely on anyone that seems to offer qualitative services. However, since in the forwarding industry each company is interdependent, you need to establish partnerships and become part of a network to gain visibility and reputation. An alliance that has hundreds of members in dozens of countries is definitely an entity clients can trust, which means that being part of it will also bring you positive results. You become member of a global brand, whose activity and qualitative services are confirmed by international customers. In addition to this, your activity will be regulated by certain rules and restriction, not to mention that you will not be able to interfere with other forwarders. As a consequence, those who require your services will know that your activity is authorized by a competent authority, which proves your good reputation. Forwarding networks often strive to establish media partnerships, to create worldwide coverage. These may represent the best choice you have if you want to become a visible contractor in the shipping industry.