Although small businesses depend on excellent marketing to gain customers and profitability, few assign a big budget for marketing. One of the best ways to increase your marketing potential and portfolio is to use local business marketing ideas and develop your relationships in the local business community.

Make sure you are set up as a business before you start a marketing campaign

At least one month before getting your business license, try to set up a marketing plan to make your name public and let people know what you can provide them, However, make sure it is not too early when you do that, otherwise people could search for you and discover that you are not available.

Invest in online advertising

In today’s times, it is impossible to enjoy popularity and profit without online presence. As more and more potential customers search for providers online, business owners adopt online marketing such as social media or business sites. Although digital media can be overwhelming and time-consuming, Facebook or Twitter advertising can turn out to be very productive local business marketing idea. Nowadays there are many free accounts where you can post your name, address, contact details and information on your activity, you can even write a blog and share your tips and photos of your actions, and encourage customers to write reviews on your web page.

Organize a grand opening

You can attract people to become your customers by organizing a big opening of your business. If the budget allows you, call for the help of a professional promoter and send a press release to the local newspapers, which will gladly offer you a column in their business section. Listing is also very important if you want to promote your business and you can get listing in the local newspaper or the phone book, and even on major search engines.

Offer customers first-time freebies

A great local business marketing idea is to offer your clients free products or services the first time they enter your shop of call for your services. This way, you will convince them to come again and also bring a friend. Coupons are also old marketing strategies for local businesses that assure clients to come to them. Whether it is coupons printed in a local magazine or sent through the mail, coupons are a great way for customers to try a product or a service with minimal investment and risk.