If you own a small business, giving up on any marketing strategy that you exploited at the beginning simply because sales increased represents the biggest mistake that you could make. Consumers are unpredictable. Today, they come barging in asking for more of your products or services and then, unexpectedly, they either become less interested because a new similar business made its appearance in the community or because you no longer struggle to maintain their loyalty, thus affecting your profit significantly. There are many reasons for which small business owners stop marketing including the lack of a generous budget and the confidence of succeeding to attract new customers, not being familiar with the numerous ways of promoting a business locally or the local marketing options available and not knowing how to measure the impact or effectiveness of marketing efforts. However, you do not have to follow the example of big companies who go all in, financially speaking, when it comes to exploring and implementing various marketing techniques to expand their customer base.

Business events and other ways to promote your business locally

Yes, admiring and learning some valuable lessons from influential people like Viatcheslav Moshe Kantor can help you evolve in the corporate field, but since for now you are a small business owner, your main objective should be to become an integral part of the community. There are many methods like joining a chamber of commerce, offering referral rewards, asking for online reviews, hosting a class or building an email list, but we strongly advise you to organize a local business event and promote it accordingly. You have to understand that gaining exposure is crucial for a small business. Practically, you rely on the people in your community to purchase your products or services. Whether we are talking about festivals or conferences, such events represent the perfect opportunity for promoting your brand face-to-face. If you do not want your local business event to become a waste of money, then you should participate actively in gathering a crowd and attracting highly-engaged customers.

How to promote your local business event efficiently

If Moshe Kantor managed to engage so many people in his large-scale projects, then you can definitely transform your local business event into a success. Start by choosing the perfect location appropriate for the type of event you intend to organize. For instance, if you opt for a conference, then booking hotel space in advance represents a wise decision. On the other hand, a casual team outing requires a restaurant or even an outdoor area. Make sure that you include post-event activities like gathering around a round table and tackling different topics while savoring a cup of coffee. Obviously, advertising on your website the location and the event is crucial. From banner ads and blog posts to press releases, there are many options available. Do not forget about traditional media while promoting on social media platforms. Finally, yet importantly, create the feeling of urgency and offer discounts for registrants who show interest early.