Marketing techniques that will increase the success of your hair salon
Hair salon owners know how difficult it can be these days to keep your clientele, considering that new salons make their way on the market every month and clients are always tempted with various discounts and promotions. This is why if you own a salon you need to invest a little in marketing if you want to maintain a successful business. To this extent, here are a few marketing techniques that you should use for your salon:
Even though one may think that newsletters do not work as well as they used to, the fact is that they remind your clients of your existence and should you wish to offer special vouchers on various occasions, this is one of the best ways of doing it. Salon apps such as MyCutsApp.com allow you to store the information of your clients, so in case you do want to begin a newsletter campaign, that is where you will find everything you need. Of course, the secret of newsletters is not to overuse them, because you might be spammed or clients might ask to remove their email from your database. One newsletter every couple of weeks is more than enough to reach your goals and always offer your clients the possibility to take advantage of various offers.
Social media marketing campaigns
These days social media offers some of the best marketing results because there are so many users that access social media networks every day. To this extent, make sure you have a Facebook, Twitter and Instagram account that you update regularly. It is not enough just to have them, you need to post pictures of your latest haircuts, information with any special offers you might have. Even though offering discounts might not seem like a very profitable option, clients appreciate even the smallest discount, so try to create some packages that will attract clients and make your business profitable at the same time.
Always have all your products in stock
There is nothing more frustrating for a woman who comes to dye her hair than to discover that you do not have the shade she wanted in stock. The best marketing tool that you can use is to always have everything your clients need in order to provide them the best possible services. If you are having trouble keeping evidence of your stock, professional salon apps can allow you to maintain an inventory of everything in your salon without too much effort from your part, so this could be the solution you were looking for.
To conclude, these are 3 marketing tips that you should consider if you want to increase the popularity of your salon and make sure your clients return to you the next time they need a haircut. By always keeping in touch with them and tempting everyone with various offers, you will soon create a faithful clientele and increase your market share successfully. Even though the competition in the beauty industry can be pretty harsh, you should not give up without a fight.