Marketing Tips for Freelancers
Nowadays, there are plenty of success stories of people who were in a dead end in their career, but managed to pick themselves up and make a fortune from freelancing. With talent, determination and professional skills, you too can make it, but don’t forget that when you work freelance, you represent yourself. There is no marketing department to promote you and write your sales pitches for you, so you’ll have to learn the ropes and follow these effective marketing tips to slowly build a client base.
Consolidate your presence on freelance websites
Freelancing websites such as https://www.amojobs.com/ are essential resources for people who want to work from home and be their own boss. There are hundreds of options to choose from and after you pick several, you should decide in what niche you want to work and start a profile. Do not leave any blank fields; be as detailed as possible, talk about your strengths and relevant projects, because your online profile connects you to possible clients. You should also spend a few days working on a convincing sales pitch. This pitch is crucial, especially for first timers who do not have any client reviews. Be as active as possible, reply to everyone and maintain a professional work attitude. After you start earning, contact a designer to create a logo. It will make you more recognizable and enhance your personal branding.
Start a blog
No matter your field of activity, a blog can help you increase your authority in the niche and promote yourself. You don’t have to write a lot of content, one post a week is usually enough, as long as you make sure your articles are well written and SEO-friendly. Content quality is essential, as it shows how well you know your own business and can often serve as a resume. Make sure your blog has a good bio section where you describe your skills and don’t forget to send a link to your pages on freelancer sites. The rule of thumb is that you should concentrate 20% of your efforts on writing and 80% on promotion. After all, the whole idea is to make yourself known. Your main purpose should be to send your articles to as many authority sites as possible, so that they can add a link back to your blog. When you have the time, consider sending guests posts to big websites.
Be a star on social media
Social media sites are not just a way to get in touch with friends. When used right, they can turn into unbeatable marketing platforms. Create pages on Facebook, Twitter and LinkedIn and use them to promote your own blog posts/website, showcase some of your best works and, of course, stay in touch with your existing and potential clients. When you are not posting about yourself and your work, engage followers with relevant news and interesting articles from your field of activity.