Old-school marketing tricks that still work
Marketing plays an important role in the success of a business, small or large, so entrepreneurs are unceasingly looking for good marketing strategies that will ensure the advent of their businesses. Nowadays, these strategies are focuses mainly on digital marketing, but old tried methods have yet to lose their efficiency. In fact, a combination between the two will more likely give proper results. Old school methods and new technology can make a great difference, because you will insert an old and familiar concept into the everyday life of your customers and the efficiency of such a combination is overwhelming.
Offer free services
While social media marketing will gain you the exposure you need in record time, simple and direct gestures like warping gifts with ribbons during Christmas for your customers will ensure their loyalty. It is important not only to attract customers, but also to keep them. Order wholesale ribbons and bows from http://theribbonroom.co.uk/christmas.html/ and you will be able to offer your customers free service that will impress with little expense from your part. Small gestures like these matter and it shows your commitment and dedication. Investing in ribbons and wrapping paper to offer your customers free service is not much, compared with the compelling effect it has. Your customers will be more than happy to shop from your store whenever they need to get a present for someone, if you will send their products wrapped and ready to be gifted.
Make it seem personal
People will always return to a place that makes them feel comfortable. A relaxed atmosphere and friendly personnel will ensure not only that your customers will return, but also that they will spread the word about your business. In the past, small stores where the owners and personnel knew their customers was something normal. When going grocery shopping people would stop on the way and have small talk with the barber shop assistant and the milk deliveryman. It was a lot easier to trust the quality of the products sold by someone you get along with, but that coziness was lost with the emergence of supermarkets and large businesses with strict policies. You will definitely make a good impression, if you can connect with your customers at a personal level. A great idea would be sending a smartly wrapped gift or a postcard for their birthdays. Nowadays, you can learn the birthdate of your customers from social media and the entire process can be simplified with automated reminders. You can set up a reminder and even an automated e-mail for all your customers with a happy birthday message.