Popular types of promotional staff
Nowadays, marketing is one of the most important departments of any company. Whether you are selling a product or a service, you need advertising to raise awareness about your brand and let people know about the quality of your goods. There are plenty of channels that you can use in order to reach your target audience, and even if nowadays it seems that the online environment is gaining more and more ground, physical promotion is still very efficient, if you know how to use it. you can share flyers, stick posters, have big billboards around the city, but the best manner through which you can immediately reach your potential clients is by hiring promotional representatives. These are professionals who work in specialized marketing agencies and have been trained to advertise a certain brand, service or good. Normally the team of promoters attends live events such as mobile tours, exhibitions or guerrilla marketing events, instead of television or radio. There are many alternative names used for these people, such as promotional model, marketing representative, brand ambassador, event staff or products spokesmodel – these are kind of the same, with some small differences. Depending on the type of event they participate in, the promotional staff can be divided into many categories.
Exhibition promotional staff
This type of promoters is usually hired by those who need a team of professionals to talk to their potential clients during an exhibition event. These events can be organized for any category of product and in any domain, but they are very popular especially when it comes to cars or business products. The team of promoters have to stay around the stand, be friendly and polite and answer the passers-by questions. They are well trained and have a certain experience in the domain, in order to be able to deliver only relevant information.
This category refers to the girls who attend sport events such as races or other motor sports. Although it is well known that all the promoters need to be good looking and have an impeccable outfit, the grid girls are actually the most glamorous type of advertising staff. They need to be beautiful and appealing, not to mention that they have to be friendly and smiley all the time. Given the fact that the exterior aspect is very important, each girl needs to have their own modelling portfolio, so that the person hiring them can choose exactly the most suitable candidate.
Sales promo staff
The responsibilities of this team are not only to promote the products and services you offer, but also convince clients to start a partnership. They have to know all the important information about your company, and also have some additional features besides being good looking and friendly. Sales skills are really important, because these people will actually have to sign contracts and engage customers, not only answer their questions. Their work is completely different from that of those who deliver posters or flyers – they actually have to interact with people, and even more, convince them that your products are the best.