Product and visual communication: What to do to create an attractive storefront display
More and more consumers are demanding visual communication. They crave for perfect images. This should not come as a surprise, though. Humans are visual creatures, largely driven by images. The way that your products and their visual communication are connected is therefore very important. Ideas and information need to be presented in a clear, visible way. In today’s visual culture, focus your attention on the storefront display. It does not matter if you are a small retailer or a major business. Your storefront display deserves a makeover. Follow these steps and you will see foot traffic increasing in no time.
Do not ignore lighting
To get the most out of your storefront display, use the right kind of lighting. You have only one opportunity to make a good first impression and you should take advantage of it. Maybe you have not prepared for such an additional expenditure. There is no reason to threat because you do not have to spend an arm and a leg on illumination. Find a lighting solution that creates a relaxed atmosphere, or makes the storefront display appear much more dramatic. As you can imagine, it will not be easy.
Take advantage of ribbons
Large products will sit on the floor. But what are you going to do about the small items? If you want to draw attention to them, tie lace ribbon around. You know how to make a simple bow, so it should not be complicated. In case you did not know this, you can use ribbon as strings and hooks. It is worth giving the idea a try. Ribbons will add a stylish flair to the storefront display. Here is a great idea: use props to set the mood. Put different kinds of artsy things on the table. Most importantly, glue ribbon to the flat section of the table. Just try it.
Make use of the vertical space
At one point or the other, every business runs out of space. When this happens, it is impossible to accommodate new arrivals. So, what do you do? The only thing you can do is to take advantage of the vertical space. In other words, you have to use the space you already have. Use shelving to create more room in the retail space. The levels are appealing from an aesthetic standpoint, adding visual interest. Anyway, the store will seem a lot bigger and fuller. Make it simpler for your customers to discover the store. Do you really want them to bump into things at every step? Of course, you do not.