Promoting your cleaning supplies company the right way
Having a company that provides people with professional cleaning supplies implies paying great attention to numerous aspects, such as the quality of the products, having well-trained personnel, but probably the most important aspect is having a well-designed marketing campaign for your company. You should know that having a website such as thecleaningwarehouse.co.uk is not enough to make your company known to the large public, since there are other strategies you should consider in this process. Here are some useful marketing tips you might want to take into account if you want to increase your company’s profits.
Social networks – a powerful tool
As it was previously mentioned, having a website is not the only thing to focus on when building your marketing campaign. It is true that the site is a very important part of the campaign, since people can find out more about your products and even place orders there, but you should know that the social networks are also to take into account. Numerous researches show that people spend many hours a day on Facebook or Twitter for instance. Many businesspersons have understood this and have decided to turn it into their advantage by creating accounts with the name of their companies and promoting their services and products via these networks.
Direct mail advertising
This is another method that can help you increase the number of customers. Direct mail advertising implies sending both your existing customers and other people that might be interested in purchasing cleaning products various promotions and offers by mail. They receive a prepaid envelope that contains a sales letter, a brochure and an order form and are invited to order the products they need around the house, not to mention that in most cases these offers are tailor-made to the preferences of that specific customer that are deduced from what they ordered in the past.
Guerrilla marketing is a very powerful strategy you should definitely use in promoting your cleaning supplies and products. It is based on advertising the services or products of a company in unconventional ways without spending too much money, although it involves both imagination and high energy. This form of marketing is performed exclusively on the streets or in other public places, such as parks, shopping centres or beaches for instance, since there are many people in these areas and the chances to attract a bigger audience and increase the number of customers significantly increase this way.
The traditional methods still do their magic
Even though there are numerous marketing strategies and tools available nowadays, those traditional promoting methods still work and one great example is related to leaflets. Go to a copy shop and print several thousand flyers that your employees will spread around the city and make the company known to everyone. You should not forget about providing your employees with some t-shirts that have the logo of the company either embroidered or printed on them, because this is another traditional, yet great marketing tool.
As you can see, these are some great promoting strategies that will help you increase the popularity of your company and gain more customers in the shortest time possible.