People are judged based on many factors, one of the most important ones being their appearance. It seems that in today’s society what you wear and the color of your teeth are more important than actual qualities and skills. Whether you like it or not, your teeth are the physical foundation for snap judgements. It has been proven that the alignment of teeth triggers many assumptions. A great smile costs you next to nothing, not to mention that taking care of your teeth can reap you big rewards. Since companies use the smile as a solid marketing tool, why shouldn’t you? You too can have a brilliantly aligned teeth if you visit the dentist’s office more often. To get that celebrity smile, just visit accoladedental.com. But how much weight is there in a smile?

What is smile marketing?

As a general rule, businesses spend a lot of money on marketing their products or services. The ultimate goal is to connect emotionally with the customer, but it seems that many companies overlook one of the cheapest marketing tools: the smile. This symbol was actually rated with the highest positive emotional content, claim supported by science. The explanation lies in the fact that when the muscles of the face contract a feeling of joy is induced and this sensation immediately takes over the entire body. Even if the smile displays confidence and caring about the product, it has to be perfect. Ultimately, this strategy has contributed to the increase of sales and this explains the various commercials in which people are constantly smiling.

Do first impressions really count?

Thanks to advertising, people are now literally obsessed with perfect teeth. In support of this claim, it can be mentioned that cosmetic dentistry is one of the largest industries after makeup. But what is it that attracts us? When you meet someone for the first time or notice a person’s appearance, the first thing you are most likely to recall are the teeth. Studies have proven that people will remember features that are pleasant as compared to those that are not. Hence, the importance of a healthy and attractive smile. Those with straight teeth are generally perceived as professionally successful or possessing desirable qualities. It is no surprise to find out that people with crooked teeth have poor social lives. Considering the emphasis put on straight teeth, measures should be taken. Most people can undergo treatments that are non-invasive and make efforts to maintain personal hygiene.

Do your teeth matter in a job interview?

Actually, they do. It doesn’t really matter how good your portfolio is or how much you’ve researched the company. If you want to make a lasting impression, then you have to invest in your smile. A smile is not only a door opener, but also a major turn off for employers. The reason for this is that a damaged or even dull smile gives the impression that you do not care at all about your appearance or your health. Needless to say, damaged teeth send the wrong message, meaning that you are not interested in your career if you take so little care of yourself.