The power of branded merchandise
When two stores offer similar products at similar prices, the customer will use criteria such as store atmosphere and customer support when choosing their favourite. In fact, there are cases when customers value sellers who go the extra mile and try to offer not just a product, but also an experience. There are many things that you can do to attract new clients to your store and keep existing clients loyal, but one of the safest and most effective ways of doing this is to invest in branded merchandise. Not only is it cost-effective and easy to do, but it also plays an essential role in boosting sales and retaining customers.
Branded merchandise ideas
Anything can become branded merchandise and if you find a professional company. Traditionally, sellers print their store names on objects such as bags, pens, T-shirts, gift baskets or mugs. If you haven’t use branded merchandise before, you can start with bags, because they are the most affordable and you know for sure that you can use them. Paper and plastic are the classic options, but if you’re looking for something more special then you should give organza bags a try. They are a bit more expensive, but they look elegant, classy and will make an impression, especially if you are selling jewellery and accessories.
Increased store exposure
The more unique and interesting your merchandise is, the more likely it will be used by your client. Thus, people who are not yet your clients can also observe it and learn about your shop. To maximise efficiency, include the physical address of your store (or website, if you have one), so that new clients know where to find you. If your store also has a logo, you should also have it printed on the bag.
Branded merchandise as reward for buyer loyalty
A success-oriented store should offer two kids of branded merchandise: items offered for free to all buyers, and premium items offered only to loyal customers or customers who spend past a certain amount. The latter is particularly beneficial for your business, because it shows buyers that you appreciate them and are willing to make an investment in order to keep them loyal. Several examples of premium branded merchandise are gift baskets, fabric shopping bags, satchels, wallets and even jewellery; you can choose the right option for you depending on the type of products you sell and your budget.