Tips for writing a press release for your crowdfunding campaign
Crowdfunding projects generate strong press and they also build brand awareness. In addition, crowdfunding campaigns receive additional opportunities, namely, mentorship, investment and strategic alliances. For this reason, you will want to invest a lot of time in researching and reaching out to backers to contribute to your efforts. If you want to announce your campaign to the world, a powerful media release is a must. When used correctly, news releases can become an effective campaign promotion tool. What is important is to create your press assets in advance. It is essential to write a clear, concise and compelling media release. This article contains insight on how to craft a perfect press statement. You can use the following tips and the Indiegogo press release template for your crowdfunding campaigns.
Answer the three questions: why, who, where
Before even beginning crafting your news release, you should be able to answer three basic questions that will help you determine what you should and what you should not include in the press statement.
Why will anyone care about the project?
As a project creator, you may probably be overtaken by your passion and be ultimately blinded by your vision when it comes to having to attract others outside of your circle. This is the reason why your campaign should be designed in such a way that it can impact their lives. You have to answer the question: “What can I do to impact their lives in a positive way?” The product or service that you are offering should solve a specific problem or you should have a cause that many people will rally around.
Who are the people that are likely to care about what you do?
The next task that you have to carry out is to identify who is likely to care about what you do. The biggest mistake that people make is to address demographics that have no interest whatsoever in the project. Knowing who your target market is important because you cannot simply hope that things will work. What you should do instead is get your demographics right, namely you should identify industry, location, category.
Where can I market my outreach?
The most important step of the process refers to locating where to market and focus your outreach. Once you have identified your target market, you should download media list that can help you get the word out further.
Putting the press release together
The structure of the press statement is fairly simple. First of all, your communication will need a headline in title case. Make sure to make the headline speak to journalists in your target industry without using sales talk. You may also include a subheadline, in which you can include an attention grabbing sentence. Regarding the opening paragraph, which is your most important element, summarize what you are announcing and what you want to communicate first to journalists. The opening paragraph is the place where you are able to draw the attention to your project and convince people to learn more about what you are doing. As a general rule, you should include six paragraphs full of relevant facts and information that a journalist will be able to use to write about your campaign. In the end, include a boiler paragraph, which is a paragraph that explains the identity of the company.
Deadly crowdfunding mistake
The biggest mistake that you can make is to send a poorly written news release. Journalists are very busy people and if you do not make their job easy, they will not take interest in your project. If the aforementioned tips do not come in handy, then you should use PR services to create and distribute the press statement for you. The importance of a professional and well structures media release cannot be stated enough.