Top marketing trends you should look for in 2018
When it comes to successful marketers, they all seem to figure out quite easily how to put their new products and services – and the old ones, as a matter of fact – in the best possible light. Of course, as time passes trends change and deciding which approach is the best for that new product that your company launched might be difficult. But keep reading below, because we have a short list of marketing trends that you should look into in 2018.
Video streaming is the key to success
The road to live video streaming was paved a time ago when news agencies and even celebrities chose it to wither inform, wither make themselves more notorious. If you have a small company, you can easily use this trend as well to advertise your new products, services, your teams and even your company as a whole. Another reason for which you may want to consider this option is the fact that almost all consumers, 80%, to be more exact, prefer watching a livestream from a company instead of reading a blog, let’s say. 67% are more likely to purchase the product presented in the stream, after they see how it actually works. Consider media and social media outlets such as YouTube Live, Facebook Live, Twitter and Instagram live. You don’t have to be active on all of those, but pick your weapons wisely, like Fluffy Favourites online did in the past.
Collaborate with micro influencers
Social media influencers have gained quite a notoriety because of the advantages brought to brands. In order to be considered a social media influencer, someone has to have between 500k–1 million of followers. However, micro influencers are those with a moderate number of followers, usually between 1k–100k. The great thing about those is that although they are not as notorious on social media like macro influencers, people find it easier to relate to them. While celebrity influencers work wonderful for luxury brands, the vast majority of your consumers don’t have a lot in common with them. A micro influencer will gain you popularity by being real, by being subtler when it comes to promoting your products. And subtlety sometimes works best.
Artificial Intelligence (AI) for marketing purposes
The subject of AI being used for marketing purposes has been increasingly discussed over the past year. And in fact, you can use indeed such means to analyse customer behaviour and predict future purchasing patterns. You might have heard about chat bots. Well, now you see how this simple yet high-tech method could help you increase your marketing efforts in a fairly effective fashion.
Choose your weapons wisely when it comes to marketing in 2018. There are plenty of new ones, and you don’t want to be left behind because you stick strictly to the most traditional ones. A great strategy is to blend the old and new ones for more positive effects. You want to reach consumers of all ages and various capabilities.