SEO stands for “search engine optimization”, so if you want to learn what is SEO marketing, you need to start by understanding the process of obtaining traffic from the search results provided by search engines. There are many entrepreneurs who decided to expand their business by creating online stores, but creating an online presence is not enough to increase your number of visitors. Furthermore, since all those who visit your web page can be seen as potential clients, it is essential to find solutions for getting more visualizations.

What does SEO involve?

SEO represents the process of improving the visibility of a website in a search engine’s free search results. Generalizing, a high ranked web page is a web page that appears among the earliest results in the search results list. Furthermore, the earlier a site appears in the search list, the greater the chances to receive visitors from the users of the search engine. The main search engines that people use to find information regarding certain topics are Google, Yahoo!, and Bing. So, if you want to know what is SEO marketing, you need to learn more about the different types of search that SEO targets.

What type of searches does it target?

If you own a business in the virtual space, you need to consider your individual needs for optimizing your web page. Depending on the users’ preferences, SEO can target local search, image search, academic search, video search and industry-specific search. Therefore, it is used as an Internet marketing strategy that can help business owners to get more customers.

How does it work?

Many businessmen ask themselves “what is SEO marketing?” or “Can I do my own SEO?” The truth is that only hiring search engine optimization professionals can help you build a successful online business, because they have the knowledge to make your website more attractive, and easier to find. Furthermore, they will consider the following aspects:

• the keywords that describe what users search for when trying to buy something online;
• how search engines work and which of them are more preferred by their audience;
• optimizing a web page by improving its content;
• increasing the number of inbound links to promote the site.

Caution

SEO can be used as a marketing strategy to expand your business and make more profit, but the algorithms that are used by search engines change constantly. So, there are no guarantees of receiving new visitors continuously. Therefore, if you rely only on search engine traffic, you expose yourself to the risk of suffering important losses in case that the engine affects your web page’s placement.