Why corporate video production is a powerful marketing tool
From a purely aesthetic perspective, the benefits of video production for a company’s website are clear: the video will catch the visitor’s eye, making the entire page look better and more professional. However, aesthetics isn’t the only benefit of video production. On the contrary, high quality video content is an important cog in the corporate marketing strategy and, in the long run, it can help you increase your conversion rate. Here are the top reasons why you should consider this service.
Well-made video content is engaging
When posting text content on your website, you are appealing to one category of visitors: the readers. However, not all Internet users have the patience to read 1000-word long articles and there is so much you can do to make an impact using words alone. From this point of view, video content is much more powerful. Not only do you appeal to both viewers and readers (because your video will have subtitles), but you can also express your ethos in a more creative, impactful way. Images are stronger than words and this type of content is more interesting and more engaging.
Video production can help you achieve your business goals
Whether you want to tell your website visitors about what you do, send them a thank you message, offering an annual report or make a tour of your office, videos are a fun and effective way to do so. Depending on your business goals, video production companies can help you cross all the items on the list.
More exposure through SERPs
Apart from websites, Google also includes videos in search engine result pages and this can offer you a lot of exposure. When searching keywords relevant to your field of activity, users can come across your videos posted on YouTube and from there they can go straight to your website. This way, you gain visibility and have the chance to convert visitors into customers.
Videos are shareable
Sharing keeps the Internet alive and no form of content is more shareable than videos. If you work with a professional video production company that also has marketing experts, you can create a viral video that will draw attention to your products and services and set you apart from competitors. Make sure you include social sharing buttons next to the video to make sure viewers can send it to their friends.
Corporate videos inspire trust and professionalism
Last, but not least, a company that invests in video production inspires professionalism and a certain authority on the market. Anyone can write text about themselves on their website, but it takes more effort and commitment to make a video. The process behind creating a powerful corporate video is more complex and complicated than writing text, and investing in these services puts you in the same league as successful, multinational companies. It creates a good impression and anyone arriving on your website will perceive you as an experienced, reliable provider.