Why is Geo targeting the new thing in SEO?
As an Internet user, have you ever asked yourself how often do you search for products and services online? The majority of people are searching for something daily. Commonly you are looking for services in the town you stay, so you will include the location in the keyword you type on the search engine. You often include locations in your search to narrow down the results, because you know that in this way you quickly find the company that will offer you what you want. Geo-targeting is a strategy businesses use to get their website appear in the results you receive. So if you manage a company and you want your clients to find it easier online, then you should try an SEO service thats Geo targeted. Geo targeting has the role to target local customers through an organic search, and this is exactly what you should look for, if you want to improve the effectiveness of your company.
What geo-targeting implies?
Geo-targeting is seen as a complex process in digital media, so you should ask your SEO services provider design a marketing campaign that includes this aspect. Have you ever asked yourself how does your search engine decides to show you a certain result? Well, every smartphone, computer or tablet has a unique IP address that helps search engines identify your location. Once the IP address identified, the search engine will determine, based on your keyword and the geographic location what results are useful to you. Also, the search engines log your history of searches to see where you search from, and to determine what the best results for you are.
- What you should do?
So, when you design a SEO campaign you have to make sure that you choose the right cities and regions and create content and meta data that incorporate the locations you are targeting. It is essential the keywords to not seem spammy or forced. Also, you have to include on your website the complete and accurate address of your business.
Should you target more than one location?
When it comes to deciding what location you target, you have the power to decide the area you want to reach. If you know who your audience is, then you will know what locations you should target. When you include in your SEO campaign geo-targets, you should know that people search by cities, so you should focus the keywords of the area where your company is physically located. The number of the locations you choose to target depend on the nature of the campaign you choose. If you cover a larger area, and you offer your services in multiple locations, then you have to be sure that you use keywords that include all these regions.
- Tips to get better results
If you want to maximise the traffic on your website you should make sure that it is hosted in the same region where you have your business.
You should include the name of the city where you have established your business, in the keywords you use to optimise the content on your page.